AdRoll ABM (Formerly RollWorks)
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.
ALTERNATIVE APPLICATIONS
AdRoll ABM (Formerly RollWorks) Alternatives
Should you replace AdRoll ABM (Formerly RollWorks)?
Apollo.Io is the strongest catalog alternative to evaluate for AdRoll ABM (Formerly RollWorks).
AdRoll ABM (Formerly RollWorks) alternatives
See how AdRoll ABM (Formerly RollWorks) compares to 4 alternative apps you can switch to.
Apollo.Io and Google Ads selected for comparison.
Annual costTotal subscription cost for each app, shown for the selected billing period.
AdRoll AB...
--
Starter
Public catalog pricing. Organization spend is not included.
Apollo.Io
$588
Free
Public catalog pricing estimate.
Google Ads
--
Pay-Per-Click
Public catalog pricing estimate.
3-Year Net SavingEstimated savings over three years after migration and setup costs.
AdRoll AB...
$0
No migration in the current app baseline.
Apollo.Io
--
After $2,500 estimated migration cost.
Google Ads
--
Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
AdRoll AB...
--
Apollo.Io
72/100
Apollo.io shines for sales teams focused on prospecting, enrichment, and outreach automation. It provides robust B2B data and engagement tools but lacks advanced display advertising and account-based orchestration found in RollWorks. Ideal for revenue teams prioritizing personalized sequences over broad targeting.
Google Ads
35/100
Google Ads shines for PPC and broad audience campaigns but lacks account-based marketing depth. It's best for teams prioritizing search traffic over intent-driven B2B targeting. Mid-market marketers can leverage it for quick wins in display and remarketing.
Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
AdRoll AB...
--
Public adoption signal for the current app.
Apollo.Io
low
Apollo.Io is a low-complexity migration. Estimated 4 weeks and $2,500 one-time cost.
Google Ads
medium
Google Ads is a high-complexity migration.
User satisfactionAvailable rating and review signal for team sentiment around the app.
AdRoll AB...
4.3/5.0
569 reviews
Apollo.Io
4.7/5.0
45000 reviews
Google Ads
4.3/5.0
45000 reviews
Timeline & DisruptionExpected migration duration and disruption to normal workflows.
AdRoll AB...
No migration needed
Apollo.Io
4 weeks
Low
Apollo.Io is a low-complexity migration. Estimated 4 weeks and $2,500 one-time cost.
Google Ads
--
High
Google Ads is a high-complexity migration.
Setup & trainingOne-time implementation, enablement, and training investment required.
AdRoll AB...
--
Apollo.Io
$2,500
Estimated one-time migration and setup effort.
Google Ads
--
Estimated one-time migration and setup effort.
Integration CoverageHow much of the current integration and workflow surface is covered by the app.
AdRoll AB...
--
Apollo.Io
--
Supports 250 native integrations.
Google Ads
--
Supports 1,000 native integrations.
Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
AdRoll AB...
100%
Apollo.Io
65%
- No display or retargeting ads
- Limited LinkedIn advertising integration
- No website personalization
- Weaker cross-channel orchestration
- Missing budget pacing tools
Google Ads
25%
- No account identification or scoring
- Lacks B2B intent data integration
- No sales engagement automation
- Missing CRM sync for accounts
- No website personalization
CertificationsSecurity, privacy, and compliance certifications available for each app.
AdRoll AB...
SOC 2 Type IIISO 27001GDPRCCPA
Apollo.Io
SOC 2GDPR
Google Ads
SOC 2ISO 27001GDPR
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
AdRoll AB...
You already standardize on this app.
Apollo.Io
Your team prioritizes sales outreach and data enrichment over display advertising.
Google Ads
You need cost-effective search and display ads over specialized ABM account targeting.
Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
AdRoll AB...
Public pricing or fit signals no longer match your needs.
Apollo.Io
You rely heavily on display retargeting, LinkedIn ads, or website personalization.
Google Ads
Your strategy relies on B2B account identification, intent data, or sales alignment like RollWorks.
