Actito
Current- Annual cost
- --
- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.
ALTERNATIVE APPLICATIONS
Actito Alternatives
Should you replace Actito?
Hightouch is the strongest catalog alternative to evaluate for Actito.
Actito alternatives
See how Actito compares to 1 alternative apps you can switch to.
Hightouch selected for comparison.
Annual costTotal subscription cost for each app, shown for the selected billing period.
Actito
--
Custom
Public catalog pricing. Organization spend is not included.
Hightouch
--
Starter
Public catalog pricing estimate.
3-Year Net SavingEstimated savings over three years after migration and setup costs.
Actito
$0
No migration in the current app baseline.
Hightouch
--
After $45,000 estimated migration cost.
Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
Actito
--
Hightouch
30/100
Hightouch requires a cloud data warehouse and SQL proficiency to build audiences, making it perfect for technical teams but inaccessible to marketers accustomed to Actito's visual journey builders. It shifts the paradigm from campaign management to data activation.
Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
Actito
--
Public adoption signal for the current app.
Hightouch
medium
Hightouch is a high-complexity migration. Estimated 12 weeks and $45,000 one-time cost.
User satisfactionAvailable rating and review signal for team sentiment around the app.
Actito
--
165 reviews
Hightouch
4.6/5.0
550 reviews
Timeline & DisruptionExpected migration duration and disruption to normal workflows.
Actito
No migration needed
Hightouch
12 weeks
High
Hightouch is a high-complexity migration. Estimated 12 weeks and $45,000 one-time cost.
Setup & trainingOne-time implementation, enablement, and training investment required.
Actito
--
Hightouch
$45,000
Estimated one-time migration and setup effort.
Integration CoverageHow much of the current integration and workflow surface is covered by the app.
Actito
--
Hightouch
--
Supports 250 native integrations.
Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
Actito
100%
Hightouch
35%
- No native email or SMS sending infrastructure
- Requires SQL knowledge for audience building
- Lacks visual customer journey orchestration canvas
- Dependent on existing data warehouse investment
- No drag-and-drop template editors for campaigns
CertificationsSecurity, privacy, and compliance certifications available for each app.
Actito
GDPR
Hightouch
SOC 2 Type IIGDPRCCPA
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
Actito
You already standardize on this app.
Hightouch
Your organization already maintains a cloud data warehouse and wants to activate that data without copying it to a separate CDP.
Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
Actito
Public pricing or fit signals no longer match your needs.
Hightouch
Your marketing team relies on visual campaign builders and needs native email/SMS delivery capabilities without engineering resources.
