33Across
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.
ALTERNATIVE APPLICATIONS
33Across Alternatives
Should you replace 33Across?
Index Exchange is the strongest catalog alternative to evaluate for 33Across.
33Across alternatives
See how 33Across compares to 3 alternative apps you can switch to.
Index Exchange and Pubmatic selected for comparison.
Annual costTotal subscription cost for each app, shown for the selected billing period.
33Across
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Publisher Solutions
Public catalog pricing. Organization spend is not included.
Index Exc...
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Enterprise
Public catalog pricing estimate.
Pubmatic
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SSP Platform
Public catalog pricing estimate.
3-Year Net SavingEstimated savings over three years after migration and setup costs.
33Across
$0
No migration in the current app baseline.
Index Exc...
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After $5,000 estimated migration cost.
Pubmatic
--
After $5,000 estimated migration cost.
Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
33Across
--
Index Exc...
55/100
Index Exchange is a global SSP helping publishers monetize display, video, mobile, and CTV inventory through programmatic auctions and header bidding. It overlaps with 33Across's publisher monetization tools but is a full ad-serving/exchange platform rather than an identity/addressability layer. For a publisher, Index Exchange is a more complete monetization platform; for an advertiser using 33Across for identity, it's the wrong side of the ecosystem.
Pubmatic
55/100
PubMatic is an SSP helping publishers and app developers maximize ad revenue through programmatic monetization, header bidding, and real-time bidding. It overlaps with 33Across's publisher monetization tools but is a full ad-serving platform rather than an identity/addressability layer. For a publisher, PubMatic is a more complete monetization platform; for an advertiser using 33Across for identity, it's the wrong side of the ecosystem.
Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
33Across
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Public adoption signal for the current app.
Index Exc...
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Index Exchange is a medium-complexity migration. Estimated 4 weeks and $5,000 one-time cost.
Pubmatic
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Pubmatic is a medium-complexity migration. Estimated 4 weeks and $5,000 one-time cost.
User satisfactionAvailable rating and review signal for team sentiment around the app.
33Across
4.3/5.0
124 reviews
Index Exc...
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120 reviews
Pubmatic
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185 reviews
Timeline & DisruptionExpected migration duration and disruption to normal workflows.
33Across
No migration needed
Index Exc...
4 weeks
Medium
Index Exchange is a medium-complexity migration. Estimated 4 weeks and $5,000 one-time cost.
Pubmatic
4 weeks
Medium
Pubmatic is a medium-complexity migration. Estimated 4 weeks and $5,000 one-time cost.
Setup & trainingOne-time implementation, enablement, and training investment required.
33Across
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Index Exc...
$5,000
Estimated one-time migration and setup effort.
Pubmatic
$5,000
Estimated one-time migration and setup effort.
Integration CoverageHow much of the current integration and workflow surface is covered by the app.
33Across
--
Index Exc...
--
Supports 200 native integrations.
Pubmatic
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Supports 185 native integrations.
Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
33Across
100%
Index Exc...
50%
- Index Exchange lacks 33Across's Lexicon identity resolution and cookieless addressability focus
- It's an SSP for publishers; advertisers using 33Across for identity would find it the wrong side of the ecosystem
Pubmatic
50%
- PubMatic lacks 33Across's Lexicon identity resolution and cookieless addressability focus
- It's an SSP for publishers; advertisers using 33Across for identity would find it the wrong side of the ecosystem
CertificationsSecurity, privacy, and compliance certifications available for each app.
33Across
GDPRCCPASOC 2ISO 27001IAB Gold Standard
Index Exc...
SOC 2 Type IIGDPR
Pubmatic
SOC 2 Type IIISO 27001GDPR
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
33Across
You already standardize on this app.
Index Exc...
Choose Index Exchange if you're a publisher wanting a full SSP with header bidding, PMP deals, and yield optimization across display, video, mobile, and CTV.
Pubmatic
Choose PubMatic if you're a publisher or app developer wanting a full SSP with OpenWrap header bidding, PMP deals, and yield optimization across display, video, mobile, and CTV.
Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
33Across
Public pricing or fit signals no longer match your needs.
Index Exc...
Avoid Index Exchange if your core need is cookieless identity resolution and addressability; it's a publisher monetization SSP, not an identity/data platform.
Pubmatic
Avoid PubMatic if your core need is cookieless identity resolution and addressability; it's a publisher monetization SSP, not an identity/data platform.
