AdManager
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.
ALTERNATIVE APPLICATIONS
AdManager Alternatives
Should you replace AdManager?
Oldcmp is the strongest catalog alternative to evaluate for AdManager.
AdManager alternatives
See how AdManager compares to 2 alternative apps you can switch to.
Oldcmp and Ad Toolset Bundle selected for comparison.
Annual costTotal subscription cost for each app, shown for the selected billing period.
AdManager
--
Google Ad Manager 360
Public catalog pricing. Organization spend is not included.
Oldcmp
--
Public pricing
Public catalog pricing estimate.
Ad Toolse...
--
Public pricing
Public catalog pricing estimate.
3-Year Net SavingEstimated savings over three years after migration and setup costs.
AdManager
$0
No migration in the current app baseline.
Oldcmp
--
After $35,000 estimated migration cost.
Ad Toolse...
--
After $25,000 estimated migration cost.
Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
AdManager
--
Oldcmp
62/100
OpenX serves sophisticated publishing operations with dedicated ad tech teams. Mid-market publishers often struggle with the platform's complexity and minimum spend requirements. Enterprise ad ops teams benefit from advanced yield optimization tools that smaller teams rarely fully utilize.
Ad Toolse...
60/100
Technical teams with dedicated ad ops engineers gain granular yield control and reduced take rates, but editorial-focused publishers drown in integration complexity. Requires 2-3 FTEs to maintain versus Google's managed infrastructure.
Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
AdManager
--
Public adoption signal for the current app.
Oldcmp
medium
Oldcmp is a high-complexity migration. Estimated 12 weeks and $35,000 one-time cost.
Ad Toolse...
medium
Ad Toolset Bundle is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.
User satisfactionAvailable rating and review signal for team sentiment around the app.
AdManager
--
Oldcmp
--
Ad Toolse...
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Timeline & DisruptionExpected migration duration and disruption to normal workflows.
AdManager
No migration needed
Oldcmp
12 weeks
High
Oldcmp is a high-complexity migration. Estimated 12 weeks and $35,000 one-time cost.
Ad Toolse...
8 weeks
High
Ad Toolset Bundle is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.
Setup & trainingOne-time implementation, enablement, and training investment required.
AdManager
--
Oldcmp
$35,000
Estimated one-time migration and setup effort.
Ad Toolse...
$25,000
Estimated one-time migration and setup effort.
Integration CoverageHow much of the current integration and workflow surface is covered by the app.
AdManager
--
Oldcmp
--
Ad Toolse...
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Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
AdManager
100%
Oldcmp
0%
- No free tier for low-volume publishers
- Complex setup requires dedicated ad ops engineers
- Limited native creative templating vs GAM
- Weaker direct integration with Google demand sources
Ad Toolse...
0%
- No unified forecasting across direct and programmatic campaigns
- Requires custom integration to access Google Ad Exchange demand
- No native mobile app SDK support without additional vendors
- Brand safety scanning requires separate third-party integration
- Reporting fragmented across multiple dashboards
CertificationsSecurity, privacy, and compliance certifications available for each app.
AdManager
SOC 2ISO 27001GDPR
Oldcmp
--
Ad Toolse...
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Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
AdManager
You already standardize on this app.
Oldcmp
You need premium programmatic demand and dedicated yield management support beyond Google's standard offering
Ad Toolse...
You employ dedicated ad ops engineers and prioritize yield optimization over turnkey convenience
Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
AdManager
Public pricing or fit signals no longer match your needs.
Oldcmp
You rely on Google's buy-side integrations and need quick campaign turnaround without engineering resources
Ad Toolse...
You depend on Google's direct reservation sales workflow and unified inventory forecasting
