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ALTERNATIVE APPLICATIONS

AdSense Alternatives

Should you replace AdSense?

Ezoic is the strongest catalog alternative to evaluate for AdSense.

AdSense

Current
Seat-based Payg
4.2/5
Annual cost
--
Seats assigned
--

This catalog view compares public market data and does not include organization spend or usage.

AdSense alternatives

See how AdSense compares to 7 alternative apps you can switch to.

EzoicBest FitPublic pricingAvg. switch cost--Ezoic increases ad revenue 50-250% through machine learning but demands DNS integration that AdSense avoids.
AdsterraStrong ContenderPublic pricingAvg. switch cost--Adsterra is a good fit if: you need to monetize web traffic or buy high-volume CPM/CPC/CPA traffic with advanced targeting options.
OutbrainStrong ContenderPublic pricingAvg. switch cost--Outbrain is a good fit if: you need to distribute blog content, whitepapers, or editorial at scale with native formatting and brand-safe placement.
MediavineStrong ContenderPublic pricingAvg. switch cost--Mediavine is a good fit if: you operate a content site with 50,000+ monthly sessions and want fully managed ad optimization without direct sales overhead.
Propeller...Worth ConsideringPublic pricingAvg. switch cost--Propellerads is a good fit if: your media buying team needs high-volume push or pop traffic for affiliate campaigns.
RaptiveWorth ConsideringPublic pricingAvg. switch cost--Raptive is a good fit if: you operate a content site with 100k+ monthly pageviews seeking hands-off ad revenue maximization.
TaboolaNot RecommendedPublic pricingAvg. switch cost--Taboola is not a strong catalog fit based on public pricing, migration, or product-fit signals.

Ezoic and Adsterra selected for comparison.

Annual costTotal subscription cost for each app, shown for the selected billing period.
AdSense

--

Standard Publisher

Public catalog pricing. Organization spend is not included.

Ezoic

--

Ezoic Access Now

Public catalog pricing estimate.

Adsterra

--

Publisher Revenue Share

Public catalog pricing estimate.

3-Year Net SavingEstimated savings over three years after migration and setup costs.
AdSense

$0

No migration in the current app baseline.

Ezoic

--

After $3,000 estimated migration cost.

Adsterra

--

Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
AdSense

--

Ezoic

75/100

Ezoic suits digital publishers and bloggers who prioritize ad revenue maximization over setup simplicity. Its AI-driven testing requires DNS-level integration and technical configuration but delivers superior monetization for established sites with significant traffic volumes.

Adsterra

75/100

Perfect for media buyers and traffic monetization, unsuitable for internal team collaboration

Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
AdSense

--

Public adoption signal for the current app.

Ezoic

medium

Ezoic is a low-complexity migration. Estimated 2 weeks and $3,000 one-time cost.

Adsterra

medium

Adsterra is a medium-complexity migration. Estimated 2 weeks.

User satisfactionAvailable rating and review signal for team sentiment around the app.
AdSense

4.2/5.0

2650 reviews

Ezoic

--

1200 reviews

Adsterra

--

320 reviews

Timeline & DisruptionExpected migration duration and disruption to normal workflows.
AdSense

No migration needed

Ezoic

2 weeks

Low

Ezoic is a low-complexity migration. Estimated 2 weeks and $3,000 one-time cost.

Adsterra

2 weeks

Medium

Adsterra is a medium-complexity migration. Estimated 2 weeks.

Setup & trainingOne-time implementation, enablement, and training investment required.
AdSense

--

Ezoic

$3,000

Estimated one-time migration and setup effort.

Adsterra

--

Estimated one-time migration and setup effort.

Integration CoverageHow much of the current integration and workflow surface is covered by the app.
AdSense

100%

Supports 50 native integrations.

Ezoic

100%

Supports 80 native integrations.

Adsterra

100%

Supports 120 native integrations.

Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
AdSense

100%

Ezoic

75%

  • Requires DNS nameserver changes for full AI optimization
  • No native YouTube channel monetization integration
  • Revenue share model reduces net publisher earnings
  • Minimum traffic thresholds for premium features and support
  • 4-6 week machine learning period before optimization peaks
Adsterra

75%

CertificationsSecurity, privacy, and compliance certifications available for each app.
AdSense
SOC 2ISO 27001GDPRPCI DSS
Ezoic
GDPR
Adsterra
GDPRCOPPA
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
AdSense

You already standardize on this app.

Ezoic

You run a content site with 50,000+ monthly sessions and want AI to optimize ad placements for maximum revenue

Adsterra

You need to monetize web traffic or buy high-volume CPM/CPC/CPA traffic with advanced targeting options

Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
AdSense

Public pricing or fit signals no longer match your needs.

Ezoic

You need immediate monetization without technical DNS setup or operate a small site below 10,000 monthly visits

Adsterra

You require fixed monthly subscription pricing or SaaS tools for project management

AdSense Alternatives | Doow