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ALTERNATIVE APPLICATIONS

AdRoll Alternatives

Should you replace AdRoll?

Demandbase is the strongest catalog alternative to evaluate for AdRoll.

AdRoll

Current
Seat-based Payg
4/5
Annual cost
--
Seats assigned
--

This catalog view compares public market data and does not include organization spend or usage.

AdRoll alternatives

See how AdRoll compares to 9 alternative apps you can switch to.

DemandbaseBest FitPublic pricingAvg. switch cost--Demandbase is a good fit if: you need to align Sales and Marketing with unified account intelligence and intent data for complex B2B deals.
Facebook ...Strong ContenderPublic pricingAvg. switch cost--Facebook Ads is a good fit if: your team needs granular demographic targeting and visual storytelling capabilities.
RollworksWorth ConsideringSeat-basedAvg. switch cost$4,800/yrRollworks is a good fit if: you have a defined ideal customer profile and sufficient ad budget to target specific accounts across channels.
Meta AdsStrong ContenderPublic pricingAvg. switch cost--Meta Ads is a good fit if: you run paid acquisition campaigns on Facebook, Instagram, or Audience Network requiring detailed performance measurement.
The Trade...Worth ConsideringPublic pricingAvg. switch cost--The Trade Desk is a good fit if: you need an independent DSP for programmatic display, video, and CTV with strong data marketplace access.
Google AdsWorth ConsideringPublic pricingAvg. switch cost--Google Ads is a good fit if: you need to reach high-intent users through search and scale spend across Google's network.
SteelhouseWorth ConsideringSeat-basedAvg. switch cost$3,600/yr$300/monthSteelhouse is a good fit if: you have significant CTV budgets and want a simplified buying interface with managed service support.
6senseWorth ConsideringSeat-basedAvg. switch cost--6sense is a good fit if: your team sells to enterprise accounts with multiple stakeholders and requires intent data to prioritize outreach.
CriteoWorth ConsideringPublic pricingAvg. switch cost--Criteo is a good fit if: you operate large-scale e-commerce with diverse product catalogs requiring AI-powered personalized retargeting.

Demandbase and Facebook Ads selected for comparison.

Annual costTotal subscription cost for each app, shown for the selected billing period.
AdRoll

--

Starter

Public catalog pricing. Organization spend is not included.

Demandbase

--

Essentials

Public catalog pricing estimate.

Facebook ...

--

Auction Ads

Public catalog pricing estimate.

3-Year Net SavingEstimated savings over three years after migration and setup costs.
AdRoll

$0

No migration in the current app baseline.

Demandbase

--

After $25,000 estimated migration cost.

Facebook ...

--

After $8,000 estimated migration cost.

Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
AdRoll

--

Demandbase

78/100

Demandbase excels for mid-market to enterprise organizations with complex sales cycles and defined target account lists. Sales and Marketing teams benefit from unified intent data and AI-driven prioritization. Smaller companies or transactional sales teams will struggle with the implementation complexity and minimum investment required.

Facebook ...

75/100

Essential for paid acquisition, useless for organic-only strategies

Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
AdRoll

--

Public adoption signal for the current app.

Demandbase

medium

Demandbase is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.

Facebook ...

medium

Facebook Ads is a medium-complexity migration. Estimated 4 weeks and $8,000 one-time cost.

User satisfactionAvailable rating and review signal for team sentiment around the app.
AdRoll

4.0/5.0

1850 reviews

Demandbase

--

2150 reviews

Facebook ...

--

12000 reviews

Timeline & DisruptionExpected migration duration and disruption to normal workflows.
AdRoll

No migration needed

Demandbase

8 weeks

High

Demandbase is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.

Facebook ...

4 weeks

Medium

Facebook Ads is a medium-complexity migration. Estimated 4 weeks and $8,000 one-time cost.

Setup & trainingOne-time implementation, enablement, and training investment required.
AdRoll

--

Demandbase

$25,000

Estimated one-time migration and setup effort.

Facebook ...

$8,000

Estimated one-time migration and setup effort.

Integration CoverageHow much of the current integration and workflow surface is covered by the app.
AdRoll

--

Demandbase

--

Supports 150 native integrations.

Facebook ...

--

Supports 1,000 native integrations.

Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
AdRoll

100%

Demandbase

85%

  • Requires professional services for optimal implementation
  • High minimum contract value excludes smaller organizations
  • Complex buying group configuration requires clean CRM data
  • Steep learning curve for non-technical users
Facebook ...

70%

CertificationsSecurity, privacy, and compliance certifications available for each app.
AdRoll
SOC 2GDPRCCPAISO 27001
Demandbase
SOC 2ISO 27001GDPR
Facebook ...
SOC 2 Type IIGDPRISO 27001PCI DSS
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
AdRoll

You already standardize on this app.

Demandbase

You need to align Sales and Marketing with unified account intelligence and intent data for complex B2B deals

Facebook ...

Your team needs granular demographic targeting and visual storytelling capabilities

Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
AdRoll

Public pricing or fit signals no longer match your needs.

Demandbase

You have a transactional sales model, limited marketing operations resources, or require immediate time-to-value without implementation support

Facebook ...

Your target audience isn't active on Meta properties or you rely solely on search intent

AdRoll Alternatives | Doow