AdRoll
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.

Demandbase is the strongest catalog alternative to evaluate for AdRoll.

This catalog view compares public market data and does not include organization spend or usage.
See how AdRoll compares to 9 alternative apps you can switch to.
DemandbaseBest FitPublic pricingAvg. switch cost--Demandbase is a good fit if: you need to align Sales and Marketing with unified account intelligence and intent data for complex B2B deals.
Facebook ...Strong ContenderPublic pricingAvg. switch cost--Facebook Ads is a good fit if: your team needs granular demographic targeting and visual storytelling capabilities.
RollworksWorth ConsideringSeat-basedAvg. switch cost$4,800/yr
Meta AdsStrong ContenderPublic pricingAvg. switch cost--Meta Ads is a good fit if: you run paid acquisition campaigns on Facebook, Instagram, or Audience Network requiring detailed performance measurement.
The Trade...Worth ConsideringPublic pricingAvg. switch cost--The Trade Desk is a good fit if: you need an independent DSP for programmatic display, video, and CTV with strong data marketplace access.
Google AdsWorth ConsideringPublic pricingAvg. switch cost--Google Ads is a good fit if: you need to reach high-intent users through search and scale spend across Google's network.
SteelhouseWorth ConsideringSeat-basedAvg. switch cost$3,600/yr•$300/month
6senseWorth ConsideringSeat-basedAvg. switch cost--6sense is a good fit if: your team sells to enterprise accounts with multiple stakeholders and requires intent data to prioritize outreach.
CriteoWorth ConsideringPublic pricingAvg. switch cost--Criteo is a good fit if: you operate large-scale e-commerce with diverse product catalogs requiring AI-powered personalized retargeting.Demandbase and Facebook Ads selected for comparison.
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Starter
Public catalog pricing. Organization spend is not included.
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Essentials
Public catalog pricing estimate.
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Auction Ads
Public catalog pricing estimate.
$0
No migration in the current app baseline.
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After $25,000 estimated migration cost.
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After $8,000 estimated migration cost.
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78/100
Demandbase excels for mid-market to enterprise organizations with complex sales cycles and defined target account lists. Sales and Marketing teams benefit from unified intent data and AI-driven prioritization. Smaller companies or transactional sales teams will struggle with the implementation complexity and minimum investment required.
75/100
Essential for paid acquisition, useless for organic-only strategies
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Public adoption signal for the current app.
medium
Demandbase is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.
medium
Facebook Ads is a medium-complexity migration. Estimated 4 weeks and $8,000 one-time cost.
4.0/5.0
1850 reviews
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2150 reviews
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12000 reviews
No migration needed
8 weeks
High
Demandbase is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.
4 weeks
Medium
Facebook Ads is a medium-complexity migration. Estimated 4 weeks and $8,000 one-time cost.
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$25,000
Estimated one-time migration and setup effort.
$8,000
Estimated one-time migration and setup effort.
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Supports 150 native integrations.
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Supports 1,000 native integrations.
100%
85%
70%
You already standardize on this app.
You need to align Sales and Marketing with unified account intelligence and intent data for complex B2B deals
Your team needs granular demographic targeting and visual storytelling capabilities
Public pricing or fit signals no longer match your needs.
You have a transactional sales model, limited marketing operations resources, or require immediate time-to-value without implementation support
Your target audience isn't active on Meta properties or you rely solely on search intent
