AdRoll ABM (Formerly RollWorks)
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.
ALTERNATIVE APPLICATIONS
AdRoll ABM (Formerly RollWorks) Alternatives
Should you replace AdRoll ABM (Formerly RollWorks)?
Google Ads is the strongest catalog alternative to evaluate for AdRoll ABM (Formerly RollWorks).
AdRoll ABM (Formerly RollWorks) alternatives
See how AdRoll ABM (Formerly RollWorks) compares to 4 alternative apps you can switch to.
Google Ads and Mailchimp selected for comparison.
Annual costTotal subscription cost for each app, shown for the selected billing period.
AdRoll AB...
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Starter
Public catalog pricing. Organization spend is not included.
Google Ads
--
Pay-Per-Click
Public catalog pricing estimate.
Mailchimp
$240
Free
Public catalog pricing estimate.
3-Year Net SavingEstimated savings over three years after migration and setup costs.
AdRoll AB...
$0
No migration in the current app baseline.
Google Ads
--
After $8,000 estimated migration cost.
Mailchimp
--
After $8,000 estimated migration cost.
Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
AdRoll AB...
--
Google Ads
90/100
Essential for paid acquisition teams, irrelevant for organic-only marketing
Mailchimp
75/100
Great for SMB marketing, expensive for enterprise volumes
Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
AdRoll AB...
--
Public adoption signal for the current app.
Google Ads
medium
Google Ads is a medium-complexity migration. Estimated 6 weeks and $8,000 one-time cost.
Mailchimp
medium
Mailchimp is a medium-complexity migration. Estimated 6 weeks and $8,000 one-time cost.
User satisfactionAvailable rating and review signal for team sentiment around the app.
AdRoll AB...
4.3/5.0
1850 reviews
Google Ads
4.3/5.0
28500 reviews
Mailchimp
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17500 reviews
Timeline & DisruptionExpected migration duration and disruption to normal workflows.
AdRoll AB...
No migration needed
Google Ads
6 weeks
Medium
Google Ads is a medium-complexity migration. Estimated 6 weeks and $8,000 one-time cost.
Mailchimp
6 weeks
Medium
Mailchimp is a medium-complexity migration. Estimated 6 weeks and $8,000 one-time cost.
Setup & trainingOne-time implementation, enablement, and training investment required.
AdRoll AB...
--
Google Ads
$8,000
Estimated one-time migration and setup effort.
Mailchimp
$8,000
Estimated one-time migration and setup effort.
Integration CoverageHow much of the current integration and workflow surface is covered by the app.
AdRoll AB...
--
Google Ads
--
Supports 1,000 native integrations.
Mailchimp
--
Supports 320 native integrations.
Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
AdRoll AB...
100%
Google Ads
70%
Mailchimp
70%
CertificationsSecurity, privacy, and compliance certifications available for each app.
AdRoll AB...
SOC 2 Type IIISO 27001GDPRCCPA
Google Ads
SOC 2ISO 27001GDPR
Mailchimp
SOC 2 Type IIISO 27001GDPRCCPAPCI DSS
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
AdRoll AB...
You already standardize on this app.
Google Ads
You need to capture high-intent search traffic and leverage extensive display and video ad networks
Mailchimp
Your team needs an intuitive email builder with basic automation and e-commerce integrations
Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
AdRoll AB...
Public pricing or fit signals no longer match your needs.
Google Ads
You rely solely on organic marketing channels or have no budget for paid media spend and click costs
Mailchimp
You require advanced CRM features, sophisticated automation logic, or cost-effective high-volume sending
