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ALTERNATIVE APPLICATIONS

Adobe Target Alternatives

Should you replace Adobe Target?

Vwo is the strongest catalog alternative to evaluate for Adobe Target.

Adobe Target

Current
Seat-based Payg
0/5
Annual cost
--
Seats assigned
--

This catalog view compares public market data and does not include organization spend or usage.

Adobe Target alternatives

See how Adobe Target compares to 8 alternative apps you can switch to.

VwoBest FitSeat-basedAvg. switch cost$199/yrVwo is a good fit if: you have high website traffic and need enterprise-grade experimentation with visual editing capabilities.
Ab TastyWorth ConsideringSeat-basedAvg. switch cost--Ab Tasty is a good fit if: you operate high-traffic digital properties with dedicated conversion optimization teams and need sophisticated personalization capabilities.
KameleoonWorth ConsideringSeat-basedAvg. switch cost$42,000/yrKameleoon is a good fit if: you run high-velocity experimentation programs requiring both client-side and server-side testing with dedicated technical resources.
Dynamic Y...Worth ConsideringPublic pricingAvg. switch cost--Dynamic Yield is a good fit if: you operate a high-traffic digital commerce business requiring enterprise-grade AI personalization across multiple touchpoints.
Intellimi...Worth ConsideringSeat-basedAvg. switch cost$1,500/yrIntellimize is a good fit if: you operate a high-traffic website and want AI to automatically personalize experiences without manual test creation.
OptimizelyWorth ConsideringPublic pricingAvg. switch cost--Optimizely is a good fit if: you are an enterprise with mature experimentation programs, high traffic volumes, and dedicated engineering support.
Salesforc...Worth ConsideringPublic pricingAvg. switch cost--Salesforce Marketing Cloud Personalization is a good fit if: you are a large B2C enterprise with complex real-time personalization needs and existing Salesforce ecosystem investment.
Sitecore ...Worth ConsideringSeat-basedAvg. switch cost$35,000/yrSitecore Personalize is a good fit if: you are a high-traffic enterprise with dedicated developers needing sophisticated real-time personalization across web and mobile.

Vwo and Ab Tasty selected for comparison.

Annual costTotal subscription cost for each app, shown for the selected billing period.
Adobe Tar...

--

Adobe Target Standard

Public catalog pricing. Organization spend is not included.

Vwo

$480

Growth

Public catalog pricing estimate.

Ab Tasty

$30,000

Essentials

Public catalog pricing estimate.

3-Year Net SavingEstimated savings over three years after migration and setup costs.
Adobe Tar...

$0

No migration in the current app baseline.

Vwo

--

After $8,000 estimated migration cost.

Ab Tasty

--

After $25,000 estimated migration cost.

Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
Adobe Tar...

--

Vwo

72/100

VWO excels for mid-market and enterprise teams with sufficient traffic volume to reach statistical significance on experiments. Marketing and product teams with dedicated optimization resources adopt it readily, but early-stage companies often struggle to justify the cost against free alternatives or lack the developer bandwidth required for implementation.

Ab Tasty

70/100

AB Tasty excels in enterprise e-commerce and product teams with dedicated experimentation resources and substantial traffic volumes. Organizations with fewer than 100,000 monthly visitors will struggle to achieve statistical significance and cannot justify the platform cost or technical overhead.

Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
Adobe Tar...

--

Public adoption signal for the current app.

Vwo

medium

Vwo is a medium-complexity migration. Estimated 4 weeks and $8,000 one-time cost.

Ab Tasty

medium

Ab Tasty is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.

User satisfactionAvailable rating and review signal for team sentiment around the app.
Adobe Tar...

--

380 reviews

Vwo

--

850 reviews

Ab Tasty

--

450 reviews

Timeline & DisruptionExpected migration duration and disruption to normal workflows.
Adobe Tar...

No migration needed

Vwo

4 weeks

Medium

Vwo is a medium-complexity migration. Estimated 4 weeks and $8,000 one-time cost.

Ab Tasty

8 weeks

High

Ab Tasty is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.

Setup & trainingOne-time implementation, enablement, and training investment required.
Adobe Tar...

--

Vwo

$8,000

Estimated one-time migration and setup effort.

Ab Tasty

$25,000

Estimated one-time migration and setup effort.

Integration CoverageHow much of the current integration and workflow surface is covered by the app.
Adobe Tar...

100%

Supports 50 native integrations.

Vwo

100%

Supports 150 native integrations.

Ab Tasty

100%

Supports 75 native integrations.

Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
Adobe Tar...

100%

Vwo

85%

  • No free tier available
  • Requires developer implementation for initial setup
  • Strict MTU caps on lower tiers
  • Limited seats on entry-level plans
Ab Tasty

85%

  • No native heatmaps or session recording requires third-party integration
  • MTU-based pricing creates unpredictable costs during traffic spikes
  • Minimum traffic thresholds required for statistical significance
  • Complex server-side testing requires dedicated developer resources
CertificationsSecurity, privacy, and compliance certifications available for each app.
Adobe Tar...
SOC 2ISO 27001GDPRFedRAMP
Vwo
SOC 2GDPRISO 27001
Ab Tasty
SOC 2 Type IIGDPRISO 27001
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
Adobe Tar...

You already standardize on this app.

Vwo

You have high website traffic and need enterprise-grade experimentation with visual editing capabilities

Ab Tasty

You operate high-traffic digital properties with dedicated conversion optimization teams and need sophisticated personalization capabilities

Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
Adobe Tar...

Public pricing or fit signals no longer match your needs.

Vwo

You have low traffic volume (under 10K monthly visitors) or lack technical resources for snippet implementation

Ab Tasty

Your website has fewer than 100,000 monthly visitors or you lack technical developers to implement tracking and experiments

Adobe Target Alternatives | Doow