Doow
Doow
Sign up
ALTERNATIVE APPLICATIONS

Adobe Real-time Customer Data Platform Alternatives

Should you replace Adobe Real-time Customer Data Platform?

Mparticle is the strongest catalog alternative to evaluate for Adobe Real-time Customer Data Platform.

Adobe Real-time Customer Data Platform

Current
Seat-based Payg
0/5
Annual cost
--
Seats assigned
--

This catalog view compares public market data and does not include organization spend or usage.

Adobe Real-time Customer Data Platform alternatives

See how Adobe Real-time Customer Data Platform compares to 8 alternative apps you can switch to.

MparticleBest FitPublic pricingAvg. switch cost--Mparticle is a good fit if: you need to unify first-party customer data across mobile, web, and OTT in real time.
Treasure ...Worth ConsideringSeat-basedAvg. switch cost$1,440/yrTreasure Data is a good fit if: you have complex customer data silos requiring SQL-flexible unification and dedicated technical resources to implement.
Salesforc...Worth ConsideringSeat-basedAvg. switch cost$108,000/yrSalesforce Data Cloud is a good fit if: you are a large enterprise deeply invested in the Salesforce ecosystem requiring real-time customer data unification across multiple clouds.
Tealium C...Worth ConsideringSeat-basedAvg. switch cost--Tealium Customer Data Platform is a good fit if: you require real-time customer data unification across digital touchpoints with enterprise governance and tag management capabilities.
Sap Custo...Worth ConsideringPublic pricingAvg. switch cost--Sap Customer Data Platform is a good fit if: you are a large enterprise heavily invested in SAP CX with complex data governance requirements and dedicated technical resources.
Twilio Se...Worth ConsideringSeat-basedAvg. switch cost$1,440/yrTwilio Segment is a good fit if: you operate a complex martech stack with 10+ tools and need centralized data governance.
Microsoft...Worth ConsideringSeat-basedAvg. switch cost$1,800/yrMicrosoft Dynamics 365 Customer Insights is a good fit if: your organization needs to unify siloed customer data from multiple enterprise systems into comprehensive 360-degree profiles.
Oracle Un...Worth ConsideringSeat-basedAvg. switch cost$10,000/yrOracle Unity Customer Data Platform is a good fit if: you are a large enterprise with millions of customer records and existing Oracle Cloud infrastructure.

Mparticle and Treasure Data selected for comparison.

Annual costTotal subscription cost for each app, shown for the selected billing period.
Adobe Rea...

--

Custom Enterprise Plan

Public catalog pricing. Organization spend is not included.

Mparticle

--

Essentials

Public catalog pricing estimate.

Treasure ...

$1,440

Enterprise

Public catalog pricing estimate.

3-Year Net SavingEstimated savings over three years after migration and setup costs.
Adobe Rea...

$0

No migration in the current app baseline.

Mparticle

--

After $50,000 estimated migration cost.

Treasure ...

--

After $40,000 estimated migration cost.

Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
Adobe Rea...

--

Mparticle

70/100

Ideal for large consumer brands with dedicated data engineering and CRM teams managing complex, multi-channel customer data ecosystems. Small teams or startups without technical data infrastructure will struggle due to required upfront commitments and implementation complexity. The credit-based model requires accurate volume forecasting to avoid waste.

Treasure ...

70/100

Treasure Data excels for large enterprises with technical data teams that need flexible SQL-based customer data unification. Marketing operations and data engineering teams benefit most from its robust ETL capabilities. However, smaller companies without dedicated data engineers often struggle with the steep implementation curve and complex schema requirements.

Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
Adobe Rea...

--

Public adoption signal for the current app.

Mparticle

high

Mparticle is a high-complexity migration. Estimated 16 weeks and $50,000 one-time cost.

Treasure ...

high

Treasure Data is a high-complexity migration. Estimated 16 weeks and $40,000 one-time cost.

User satisfactionAvailable rating and review signal for team sentiment around the app.
Adobe Rea...

--

Mparticle

--

584 reviews

Treasure ...

--

280 reviews

Timeline & DisruptionExpected migration duration and disruption to normal workflows.
Adobe Rea...

No migration needed

Mparticle

16 weeks

High

Mparticle is a high-complexity migration. Estimated 16 weeks and $50,000 one-time cost.

Treasure ...

16 weeks

High

Treasure Data is a high-complexity migration. Estimated 16 weeks and $40,000 one-time cost.

Setup & trainingOne-time implementation, enablement, and training investment required.
Adobe Rea...

--

Mparticle

$50,000

Estimated one-time migration and setup effort.

Treasure ...

$40,000

Estimated one-time migration and setup effort.

Integration CoverageHow much of the current integration and workflow surface is covered by the app.
Adobe Rea...

--

Mparticle

--

Supports 300 native integrations.

Treasure ...

--

Supports 170 native integrations.

Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
Adobe Rea...

100%

Mparticle

85%

  • Requires upfront contractual credit commitment
  • No self-service pricing or trials visible
  • Complex implementation requiring data engineering resources
  • Minimum spend likely prohibitive for small businesses
Treasure ...

85%

  • Requires SQL knowledge for advanced segmentation
  • No native email/SMS execution (requires separate activation platform)
  • Complex identity resolution setup without managed services
  • High latency for real-time use cases on lower tiers
CertificationsSecurity, privacy, and compliance certifications available for each app.
Adobe Rea...
SOC 2ISO 27001GDPRHIPAA
Mparticle
SOC 2 Type IIISO 27001GDPRCCPAHIPAA
Treasure ...
SOC 2 Type IIISO 27001GDPRHIPAACCPA
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
Adobe Rea...

You already standardize on this app.

Mparticle

You need to unify first-party customer data across mobile, web, and OTT in real time

Treasure ...

You have complex customer data silos requiring SQL-flexible unification and dedicated technical resources to implement

Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
Adobe Rea...

Public pricing or fit signals no longer match your needs.

Mparticle

You lack dedicated data engineering resources or require simple, self-serve marketing automation

Treasure ...

You need a marketer-friendly no-code CDP with built-in campaign execution or have limited technical implementation resources

Adobe Real-time Customer Data Platform Alternatives | Doow