Adobe Marketo Engage
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.
ALTERNATIVE APPLICATIONS
Adobe Marketo Engage Alternatives
Should you replace Adobe Marketo Engage?
Salestarget.Ai is the strongest catalog alternative to evaluate for Adobe Marketo Engage.
Adobe Marketo Engage alternatives
See how Adobe Marketo Engage compares to 2 alternative apps you can switch to.
Salestarget.Ai and Sonar selected for comparison.
Annual costTotal subscription cost for each app, shown for the selected billing period.
Adobe Mar...
--
Adobe Marketo Engage
Public catalog pricing. Organization spend is not included.
Salestarg...
--
Public pricing
Public catalog pricing estimate.
Sonar
--
Public pricing
Public catalog pricing estimate.
3-Year Net SavingEstimated savings over three years after migration and setup costs.
Adobe Mar...
$0
No migration in the current app baseline.
Salestarg...
--
Sonar
--
After $12,000 estimated migration cost.
Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
Adobe Mar...
--
Salestarg...
35/100
Salestarget.ai serves sales teams seeking automated prospecting and outbound sequencing, but it lacks the marketing automation infrastructure needed by demand generation teams. It replaces Marketo's campaign orchestration with AI-driven lead discovery and enrichment tools designed for SDRs rather than marketers.
Sonar
25/100
Sonar excels at outbound prospecting and contact data enrichment for sales development teams, offering direct phone numbers and email sequencing that Marketo lacks. Unlike Marketo's focus on inbound nurture and form-based lead capture, Sonar is built for account identification and multi-channel sales outreach. Marketing teams will find significant gaps in campaign orchestration and web asset creation.
Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
Adobe Mar...
--
Public adoption signal for the current app.
Salestarg...
high
Salestarget.Ai is a medium-complexity migration.
Sonar
high
Sonar is a medium-complexity migration. Estimated 6 weeks and $12,000 one-time cost.
User satisfactionAvailable rating and review signal for team sentiment around the app.
Adobe Mar...
4.1/5.0
4200 reviews
Salestarg...
4.9/5.0
120 reviews
Sonar
4.6/5.0
850 reviews
Timeline & DisruptionExpected migration duration and disruption to normal workflows.
Adobe Mar...
No migration needed
Salestarg...
--
Medium
Salestarget.Ai is a medium-complexity migration.
Sonar
6 weeks
Medium
Sonar is a medium-complexity migration. Estimated 6 weeks and $12,000 one-time cost.
Setup & trainingOne-time implementation, enablement, and training investment required.
Adobe Mar...
--
Salestarg...
--
Estimated one-time migration and setup effort.
Sonar
$12,000
Estimated one-time migration and setup effort.
Integration CoverageHow much of the current integration and workflow surface is covered by the app.
Adobe Mar...
100%
Supports 900 native integrations.
Salestarg...
4%
Supports 35 native integrations.
Sonar
6%
Supports 50 native integrations.
Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
Adobe Mar...
100%
Salestarg...
25%
- No email marketing automation or nurture campaign capabilities
- Lacks landing page builder and lead capture form management
- Missing account-based marketing orchestration features
- No revenue attribution or marketing funnel analytics
- Limited consent management and preference center tools
Sonar
25%
- No landing page or native web form creation tools
- Cannot host nurture campaigns or track website behavior
- Lacks advanced marketing attribution and revenue cycle modeling
- No event management or webinar integration capabilities
- Limited to sales outreach, not inbound lead processing
CertificationsSecurity, privacy, and compliance certifications available for each app.
Adobe Mar...
SOC 2ISO 27001GDPR
Salestarg...
SOC 2 Type IIGDPR
Sonar
SOC 2 Type IIGDPRISO 27001
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
Adobe Mar...
You already standardize on this app.
Salestarg...
You are shifting from inbound marketing automation to outbound sales prospecting powered by AI lead discovery.
Sonar
You need direct cell phone numbers and emails for outbound prospecting more than marketing nurture campaigns
Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
Adobe Mar...
Public pricing or fit signals no longer match your needs.
Salestarg...
You need sophisticated marketing automation, nurture campaigns, and lead lifecycle management.
Sonar
You rely on landing page builders, form capture, and complex lead scoring models
