Adobe Analytics
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.

Matomo is the strongest catalog alternative to evaluate for Adobe Analytics.

This catalog view compares public market data and does not include organization spend or usage.
See how Adobe Analytics compares to 7 alternative apps you can switch to.
PendoStrong ContenderPublic pricingAvg. switch cost--Pendo is a good fit if: you need to combine quantitative user behavior analytics with in-app guidance and feedback collection.
Google An...Worth ConsideringPublic pricingAvg. switch cost--Google Analytics is a good fit if: you need enterprise-grade web analytics integrated with Google Ads and Search Console.
FullstoryWorth ConsideringPublic pricingAvg. switch cost--Fullstory is a good fit if: your product team needs to correlate quantitative behavioral data with qualitative session replay to eliminate user friction.
MixpanelWorth ConsideringPublic pricingAvg. switch cost--Mixpanel is a good fit if: your team needs granular event-based analytics to optimize product funnels and retention.
AmplitudeWorth ConsideringPublic pricingAvg. switch cost--Amplitude is a good fit if: you need sophisticated event-based analytics and have engineering resources to maintain instrumentation.
HeapWorth ConsideringSeat-basedAvg. switch cost--Heap is a good fit if: your product team needs retroactive behavioral analysis without engineering-heavy upfront event tracking.Matomo and Pendo selected for comparison.
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Select
Public catalog pricing. Organization spend is not included.
$12
Free
Public catalog pricing estimate.
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Free
Public catalog pricing estimate.
$0
No migration in the current app baseline.
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After $2,500 estimated migration cost.
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After $12,000 estimated migration cost.
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82/100
Matomo excels for marketing and analytics teams in regulated industries requiring GDPR compliance and data sovereignty. Government agencies and healthcare organizations benefit from the On-Premise option, while e-commerce teams value the WooCommerce integration. However, teams seeking AI-powered predictive analytics or fully managed SaaS without technical overhead may find the setup demanding.
82/100
Pendo excels for product managers and customer success teams needing behavioral analytics and in-app guidance. Engineering teams benefit from adoption insights but may find it supplemental to dev-centric tools. Marketing teams gain user journey visibility, though pure marketing analytics stacks are often cheaper.
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Public adoption signal for the current app.
medium
Matomo is a medium-complexity migration. Estimated 3 weeks and $2,500 one-time cost.
medium
Pendo is a medium-complexity migration. Estimated 6 weeks and $12,000 one-time cost.
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8000 reviews
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1200 reviews
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12500 reviews
No migration needed
3 weeks
Medium
Matomo is a medium-complexity migration. Estimated 3 weeks and $2,500 one-time cost.
6 weeks
Medium
Pendo is a medium-complexity migration. Estimated 6 weeks and $12,000 one-time cost.
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$2,500
Estimated one-time migration and setup effort.
$12,000
Estimated one-time migration and setup effort.
100%
Supports 350 native integrations.
57%
Supports 200 native integrations.
43%
Supports 150 native integrations.
100%
85%
85%
You already standardize on this app.
Your organization requires GDPR-compliant analytics with 100% data ownership and a Google Analytics alternative without data sampling
You need to combine quantitative user behavior analytics with in-app guidance and feedback collection.
Public pricing or fit signals no longer match your needs.
You need AI-driven predictive analytics or lack technical resources to manage On-Premise infrastructure
You require simple website traffic analytics only or cannot accommodate usage-based pricing models.
