Adobe Advertising Cloud
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.
ALTERNATIVE APPLICATIONS
Adobe Advertising Cloud Alternatives
Should you replace Adobe Advertising Cloud?
The Trade Desk is the strongest catalog alternative to evaluate for Adobe Advertising Cloud.
Adobe Advertising Cloud alternatives
See how Adobe Advertising Cloud compares to 7 alternative apps you can switch to.
The Trade Desk and Display & Video 360 selected for comparison.
Annual costTotal subscription cost for each app, shown for the selected billing period.
Adobe Adv...
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Custom Enterprise
Public catalog pricing. Organization spend is not included.
The Trade...
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Custom Enterprise
Public catalog pricing estimate.
Display &...
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Custom Enterprise
Public catalog pricing estimate.
3-Year Net SavingEstimated savings over three years after migration and setup costs.
Adobe Adv...
$0
No migration in the current app baseline.
The Trade...
--
After $25,000 estimated migration cost.
Display &...
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After $35,000 estimated migration cost.
Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
Adobe Adv...
--
The Trade...
70/100
The Trade Desk serves large brands and agencies with dedicated programmatic traders managing substantial media budgets. Marketing generalists and small businesses typically struggle due to the platform's complexity and high minimum spend requirements ($5,000-$20,000+ monthly). Teams without specialized ad operations expertise face a steep learning curve and lengthy onboarding.
Display &...
70/100
DV360 serves large agencies and brands with dedicated programmatic teams managing significant media budgets and requiring deep Google inventory access. Generalist marketing teams or those spending less than $500K annually on display will struggle with the platform's complexity and minimum spend commitments. Product and engineering teams rarely interact with the interface directly.
Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
Adobe Adv...
--
Public adoption signal for the current app.
The Trade...
high
The Trade Desk is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.
Display &...
high
Display & Video 360 is a high-complexity migration. Estimated 8 weeks and $35,000 one-time cost.
User satisfactionAvailable rating and review signal for team sentiment around the app.
Adobe Adv...
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850 reviews
The Trade...
4.4/5.0
1478 reviews
Display &...
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650 reviews
Timeline & DisruptionExpected migration duration and disruption to normal workflows.
Adobe Adv...
No migration needed
The Trade...
8 weeks
High
The Trade Desk is a high-complexity migration. Estimated 8 weeks and $25,000 one-time cost.
Display &...
8 weeks
High
Display & Video 360 is a high-complexity migration. Estimated 8 weeks and $35,000 one-time cost.
Setup & trainingOne-time implementation, enablement, and training investment required.
Adobe Adv...
--
The Trade...
$25,000
Estimated one-time migration and setup effort.
Display &...
$35,000
Estimated one-time migration and setup effort.
Integration CoverageHow much of the current integration and workflow surface is covered by the app.
Adobe Adv...
100%
Supports 210 native integrations.
The Trade...
100%
Supports 600 native integrations.
Display &...
100%
Supports 300 native integrations.
Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
Adobe Adv...
100%
The Trade...
85%
- Requires dedicated programmatic expertise to operate effectively
- High minimum spend thresholds exclude smaller advertisers
- No native creative studio requires external asset development
- Complex interface with limited self-service support resources
- Campaign migration requires complete manual rebuild from other DSPs
Display &...
85%
- Minimum annual media commitments often exceed $100K
- Opaque algorithmic bidding limits manual optimization
- Steep certification requirements for traders
- Creative editing tools lag behind standalone platforms
CertificationsSecurity, privacy, and compliance certifications available for each app.
Adobe Adv...
SOC 2ISO 27001GDPR
The Trade...
SOC 2ISO 27001GDPR
Display &...
SOC 1SOC 2ISO 27001ISO 27017ISO 27018GDPR
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
Adobe Adv...
You already standardize on this app.
The Trade...
You run large-scale programmatic campaigns with dedicated ad operations teams and significant media budgets
Display &...
Your team manages $500K+ in annual display/video media spend and requires deep Google/YouTube inventory integration
Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
Adobe Adv...
Public pricing or fit signals no longer match your needs.
The Trade...
You lack dedicated programmatic traders, have limited monthly ad spend, or need simple self-serve campaign setup
Display &...
You lack dedicated programmatic traders or need transparent algorithmic control over bidding strategies
