ActiveCampaign
Current- Annual cost
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- Seats assigned
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This catalog view compares public market data and does not include organization spend or usage.
ALTERNATIVE APPLICATIONS
ActiveCampaign Alternatives
Should you replace ActiveCampaign?
Hubspot is the strongest catalog alternative to evaluate for ActiveCampaign.
ActiveCampaign alternatives
See how ActiveCampaign compares to 2 alternative apps you can switch to.
Hubspot and Getresponse selected for comparison.
Annual costTotal subscription cost for each app, shown for the selected billing period.
ActiveCam...
--
Lite
Public catalog pricing. Organization spend is not included.
Hubspot
$240
Starter ($20/month)
Public catalog pricing estimate.
Getrespon...
$228
Email Marketing ($19/month)
Public catalog pricing estimate.
3-Year Net SavingEstimated savings over three years after migration and setup costs.
ActiveCam...
$0
No migration in the current app baseline.
Hubspot
--
After $8,000 estimated migration cost.
Getrespon...
--
After $2,500 estimated migration cost.
Team Fit ScoreHow closely the app matches the teams, workflows, and usage patterns currently in place.
ActiveCam...
--
Hubspot
78/100
HubSpot excels as a centralized revenue platform when sales, marketing, and service teams need shared customer data. The all-in-one approach eliminates integration headaches but introduces significant cost complexity and feature gating absent from pure marketing tools. It fits organizations prioritizing pipeline visibility and inbound methodology over advanced campaign automation.
Getrespon...
65/100
GetResponse fits teams focused on email campaign execution and webinar marketing who don't need complex sales automation. It offers an intuitive email builder and unique native webinar hosting absent in ActiveCampaign. However, teams requiring sophisticated CRM pipelines or AI-driven customer journey orchestration will find it limiting.
Adoption RiskExpected friction, training effort, and behavior change needed to move teams onto the alternative.
ActiveCam...
--
Public adoption signal for the current app.
Hubspot
low
Hubspot is a low-complexity migration. Estimated 6 weeks and $8,000 one-time cost.
Getrespon...
medium
Getresponse is a medium-complexity migration. Estimated 3 weeks and $2,500 one-time cost.
User satisfactionAvailable rating and review signal for team sentiment around the app.
ActiveCam...
4.5/5.0
20500 reviews
Hubspot
--
35000 reviews
Getrespon...
--
6500 reviews
Timeline & DisruptionExpected migration duration and disruption to normal workflows.
ActiveCam...
No migration needed
Hubspot
6 weeks
Low
Hubspot is a low-complexity migration. Estimated 6 weeks and $8,000 one-time cost.
Getrespon...
3 weeks
Medium
Getresponse is a medium-complexity migration. Estimated 3 weeks and $2,500 one-time cost.
Setup & trainingOne-time implementation, enablement, and training investment required.
ActiveCam...
--
Hubspot
$8,000
Estimated one-time migration and setup effort.
Getrespon...
$2,500
Estimated one-time migration and setup effort.
Integration CoverageHow much of the current integration and workflow surface is covered by the app.
ActiveCam...
100%
Supports 920 native integrations.
Hubspot
100%
Supports 1,500 native integrations.
Getrespon...
13%
Supports 120 native integrations.
Feature Match (%)How closely the app matches current feature needs, including notable gaps or risks.
ActiveCam...
100%
Hubspot
75%
- SMS and WhatsApp automation require expensive Marketing Hub add-ons
- Transactional email API limited to Operations Hub Enterprise tier
- Advanced automation branching less visual than ActiveCampaign's builder
- Predictive sending and AI features gated behind top tiers
- Contact-based pricing creates unpredictable costs at scale
Getrespon...
60%
- No AI-powered predictive sending or content optimization
- Basic CRM lacks advanced pipeline and sales automation depth
- No native WhatsApp marketing automation
- No custom objects or advanced data modeling capabilities
- Limited site tracking and event-based trigger sophistication
CertificationsSecurity, privacy, and compliance certifications available for each app.
ActiveCam...
SOC 2 Type IIISO 27001GDPRCCPA
Hubspot
SOC 2 Type IIISO 27001GDPR
Getrespon...
GDPRISO 27001SOC 2
Choose This IfThe conditions where keeping or switching to this app is likely to make sense.
ActiveCam...
You already standardize on this app.
Hubspot
You need a free CRM foundation with native sales alignment more than advanced email automation workflows
Getrespon...
Your team prioritizes webinar marketing and straightforward email campaigns over complex CRM and AI automation
Avoid This IfThe conditions where this app is likely to create cost, workflow, or adoption risk.
ActiveCam...
Public pricing or fit signals no longer match your needs.
Hubspot
Your budget excludes enterprise tiers but you need transactional email, SMS automation, or predictive AI features
Getrespon...
Your team requires AI-driven predictive sending, advanced sales CRM, or WhatsApp channel automation
